Let’s explore how you can leverage the power of Google GEMINI AI Search Algorithms to optimize your Google Business Profile and SERP (Search Engine Results Page) Rankings to drive more sales for your business. . .
Let’s start with the basics. . .
FACT: ~80-90% of all Internet searches occur on Google.
So when someone is looking for information or to buy a product, wanting to book a service or planning ahead, they open Google and type a question or keywords plus a location close to where they physically intend to use said services.
Ideally, your Google Business Profile pops up.
The order in which your business appears is called “SERP Ranking.” Your Search Engine Results Page Ranking is based on your business’ relevance and “authority” in Googles location-based, hyper-local business listings. . .
Ask
“What businesses appear first in Google Maps Searches?
So when I type in “Whitefish” in my Google search browser, this is what pops up.
It appears that the majority of businesses that are “visible” or highlighted in Whitefish are hotels or resorts. And that’s because searches like “hotel whitefish” or “luxury lodge whitefish” are the most common.
These “Keywords” are ranked based on who searches for what and how they engage / click on those results. That then also becomes a big part of how the search algorithms index your SERP Ranking. . .
As we start to zoom in on Google Maps, we start to see more business profiles showing up.
Again, I haven’t added any additional search terms other than “Whitefish.” So that means that hotels and lodges are the most-searched businesses in Whitefish.
So now let’s switch gears and start to re-direct the conversation to your business’ SEO Strategy.
BEST PRACTICE
SEO is the single-most important aspect of Digital Marketing for your business.
Ask
“Why is focusing on SEO Strategy the most effective way to improve Google SERP results for my business?”
And the proof is in the proverbial pudding:
As we zoom in even closer now, we see some more diversity in the highest ranking business listings.
This can “mean” multiple things. These businesses either have the most “organic” traffic because they are offering products or services that people just naturally want to search and find.
Or they could be paying for Google Ads (the “Sponsored” Results in your Search Results browser.)
We’ll explore the benefits of creating SEO-boosting multimedia to increase both conversion sets in another Blog. But for now, let’s ask Google Gemini an important question:
Ask
“How can I ensure my business ranks highest in Google’s hyper-local search results?”
Google Says: “Visual Content: Upload high-quality photos and videos of your business, products, and services”
BEST PRACTICE
Collaborate with local businesses that already rank highest.
CONCLUSION: Out of all the possible Digital Marketing strategies you can do for your business, SEO Optimization is by far the most important - and the potentially cheapest because you can theoretically do it yourself!
By brainstorming and collaborating with other local businesses that already organically rank highest in search results, you can increase your own SEO ranking and ultimately, your sales.
But you should just book my SEO-Boosting Multimedia Services instead. After all, you have a business to run!
