Let’s explore how you can leverage the power of Google GEMINI AI Search Algorithms to optimize your Google Business Profile and SERP (Search Engine Results Page) Rankings to drive more sales for your business. . .

Let’s start with the basics. . .

A Multimedia Collaboration or “Collab” as the kids call it, originally started as a way for Social Media Influencers to leverage the power of their collective followings to drive more interactions with both creator’s omnichannel platforms.

But you can use the same strategy to create branded multimedia content that can be shared with other hyper-local (location-relevant) businesses that have service synergy or product-placement opportunities.

EXAMPLE: During the Summer, I work with Whitefish Outfitters as their Glacier National Park Photography Tour Guide.

This is a professional “collaboration” between our two companies. I provide my services through Whitefish Outfitters. Their website acts as a sales funnel to drive bookings for the tours I lead.

They take the majority of booking fees because they provide me with the permits (which are really hard to get!) to lead tours as their representative in Glacier National Park, tour insurance coverage and really nice GMC Escalades to drive folks around in!

But without my experience and expertise, Whitefish Outfitters would not have a professional capable of providing this service. That’s why this is a classic example of a really symbiotic professional collaboration.

ANOTHER EXAMPLE: Whitefish Outfitters has also “partnered” with local luxury lodges like The Lodge At Whitefish Lake and The Pine Lodge - both owned by Averill Hospitality

So the majority of the tour bookings Whitefish Outfitters get come from these two referral sources.

BEST PRACTICE

Referral Sources for your business are great ways to drive sales.

Ask

“What is the best way to get referrals for my business?”

You may be thinking, “Duh! Asking for referrals is obvious!”

Yes. It is. But the x-factor is “HOW” you establish those referrals in a way that is mutually beneficial so you’re not just asking for a favor and providing nothing in return.

Deal-Making 101: Provide MORE value than you ask in return and you’ve got a deal!

In this case, it’s actually a three-way MULTIMEDIA COLLABORATION.

I work with (not for) Whitefish Outfitters who has the relationship with Averill Hospitality Group. I actually don’t know what the connection is - or the formal arrangement WFO has with those guys. But I do know that the vast majority of the tours come from those sources.

BOTH get to use my images in their marketing materials. Everybody is happy.

View Full Glacier Tours Gallery

So what’s the point?

Whitefish Outfitters is not only providing a turn-key service, but also a very unique experience for guests to enjoy that Averill would have to duplicate themselves.

Averill clearly decided it wanted to provide guests with exceptional tours of Glacier National Park, but did not want to jump through all the hoops (or bear the logistics, liability and expense) of running a full in-house tour operation.

Conclusion: Averill simply directs Guests to the Concierge Desk. The CD then refers them to Whitefish Outfitters or literally just sets up the tour then adds it to the room bill. I also assume Averill takes a referral commission from Whitefish Outfitters.

After all, nobody gets a free lunch!

Ask

“What is the most profitable multimedia I can make for my business?”

Google GEMINI Says:

Product demonstration videos.
Customer testimonial videos.
Educational or "how-to" videos.
Short-form, engaging social media videos.

are the “best” or most profitable kind of multimedia content for your business.

So the question is: “How can you or your business collaborate with other local businesses to create multimedia content that inspires and motivates direct referrals?”

What kind of Multimedia should I create?

Learn more...

What do the numbers say?

Over 80% of consumers have been convinced to buy a product or service after watching a video.

BEST PRACTICE

Collaborate with local businesses so you BOTH benefit from the multimedia you produce.

CONCLUSION: Out of all the possible Digital Marketing strategies you can do for your business, SEO Optimization is by far the most important - and the potentially cheapest because you can theoretically do it yourself!

By brainstorming and collaborating with other local businesses that already organically rank highest in search results, you can increase your own SEO ranking and ultimately, your sales.

But you should just book my SEO-Boosting Multimedia Services instead. After all, you have a business to run!