The best part about the “High Season” is that those of us who live here full-time get to work together in so many fun ways!
One of my favorite ways to collaborate with other local businesses and short-term-rental hosts or property managers is to offer incoming guests a much more authentic Northwest Montana experience than visiting Glacier National Park and eating at Abruzzo in downtown Whitefish!
I primarily offer two “Glacier Country Experiences” - a Photography Adventure & Master Class and a Scenic Sunset Picnic & Instagram Photoshoot. I also provide Private Lifestyle Photoshoots upon request. . .
For direct-booking referrals, I pay 15% of my total booking fee. For referrals that result in bookings through another site (like Airbnb) I pay 10% of the net fee.
I may have reached out to you on Airbnb or VRBO or through your private booking website.
But no matter how we connected, I’d like to invite you to come to my office in downtown Whitefish to chat more about how we can collaborate for mutually beneficial referrals or ongoing business.
And if we’ve already met or spoken on the phone, please continue for some suggestions about strategies that have worked really well thus far:
Branded Multimedia & Webpages
Backlinks
Direct Referrals & Discount Codes
Multimedia Blogs
A Guide To Glacier
Maverick Filmworks
Some folks I work with have just one property they offer to visitors either on one of the major booking platforms or via their own booking websites:
But we can do business directly - and make more money together. . .
Branded Multimedia Collaboration
Now that we’ve connected “offline” we can explore ways to help each other drive more bookings separate from these mobile apps.
First, I’d like to propose a Branded Webpage similar to this - setup specifically as an “Airbnb Experience” webpage.
Just imagine your business or custom logo and links instead of the Airbnb logo. . .
Having a Branded Webpage build trust with the guest/customer because they immediately feel like our relationship is well established (even if we just started working together!)
And even more importantly, it’s really good for driving traffic to the website and boosting SEO ranking. . .
I include relevant backlinks and keywords to optimize search and “authority” in Google’s search engine results.
This is a classic SEO strategy that every business should employ.
I created custom-branded videos that are easily searchable on YouTube and Instagram so anyone looking for similar opportunities will likely find these.
And again, since it’s a branded page, it “feels” natural - and the reviews with verifiable links really make it trustworthy.
Finally, a branded Photo Gallery allows visitors to see that this is the experience they can expect from your brand - your short-term-rental.
Backlinks
If you’ve never heard of “backlinks” before, this is a great resource from SEO industry leader, SEMRUSH, that explains why they are one of the best ways to improve your SEO:
Backlinks help both of us drive traffic to our sites.
If you embed these links into your Website, in an informational Guide, Blog Post Link or as an Email you send to your incoming guests, it’s a quick way to connect the dots - and to ensure we keep track of what referrals become bookings.
Linking Instructions: Simply cut-and-paste the following links into whatever form you feel fits best!
YouTube Video Links:
Scenic Sunset Picnic & Instagram Photoshoot
https://youtu.be/8JSg3zcWN1k
Photography Adventure Tour & Master Class
https://youtu.be/-ouaFGoNAb4
Direct Booking Form
https://www.dansmargphotography.com/glacier-country-experience-booking
Direct Referrals & Discounts
Periodically, I offer special discounts for cool events like Under The Big Sky Music Festival and July Fourth Parties.
If your Guests are planning to be in town for a special event or holiday, a little extra promotion on your end will result in extra cash in your pocket!
It’s really simple, when the guest fills out their booking form, they simply tell me who referred them and I send you a direct payment!